This included fees for the option to select a desired seat, food and drink, carry-on and checked baggages. The company implemented a “Bare Fare” model, opting to charge airline fees for many services included in traditional airline fares. During his tenure, Baldanza was “the public face of Spirit’s transformation into a more extreme version of a discount airline.” He designed a plan to transform it into an ultra-low-cost carrier. At the time, the company was recording yearly losses of $79 million. He became chief executive officer of Spirit in 2006.

īaldanza left US Airways to become president and COO of Spirit Airlines in January 2005. In the early 2000s, he served as senior vice president of Marketing and International Operations for US Airways during a troubling period when the company filed bankruptcy twice in as many years. While at Taca, he also served on the board of directors of Frontier Airlines. By 1997, he left Continental to serve as the managing director and COO of TACA Airlines.

In 1994, he was hired by Continental Airlines as VP of Pricing, and soon was promoted to EVP of Marketing. He was later employed by Northwest Airlines and after that briefly worked at the United Parcel Service. David Cush (former CEO of Virgin America) and Doug Parker (CEO of American Airlines). In 1986, Baldanza began his career in the airline industry working for the American Airlines Group until 1991, where he was a member of chief executive officer Robert Crandall's, 'Brat Pack', alongside Thomas W. He earned his Master of Public Affairs degree at Princeton University in 1986. He later attended Syracuse University and graduated with a bachelor's degree in policy studies and economics in 1984. In his youth, he played the trombone and briefly imagined a professional musical career.

Processor: 2.Baldanza was born on December 3, 1961, in Rome, New York.

Install (All In One Run Times / Direct X).

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